80 ::: Why Dentistry Doesn't Sell Dentistry: A Conversation with Sean Hamel

In this episode, Sean Hamel shares his unexpected journey from aspiring financial advisor to successful musician to founding The Art of Dental Marketing. He discusses how helping a friend market his dental practice led to discovering fundamental truths about dental marketing - particularly that emotional connection and authenticity matter more than clinical credentials. Sean emphasizes the importance of story-based marketing and explains why traditional dental marketing often fails to convert patients. The conversation covers the problems with template-based marketing approaches, the value of community engagement, and why understanding human psychology is crucial for dental practice growth.