Episode 24

87 › The Power of Connection: How Dawn Scott is Transforming Dental Patient Care

Dawn Scott's journey from a challenging childhood to becoming a master of patient connection reveals how authentic brilliance emerges from embracing our most difficult experiences. Raised in an environment where she learned to "read between the lines" due to her mother's anxiety and depression, Dawn discovered her superpower: the intuitive ability to understand people's unspoken needs.

Despite initially pursuing international business, dentistry kept finding her—from working at a front desk at 18 to creating Business Intelligence departments, to ultimately becoming a revolutionary voice in patient communication. Her story illuminates how personal struggles can become professional strengths, transforming not just individual practices but entire approaches to healthcare connection.

Through raising a daughter with anxiety and writing her children's book "Go Away Ick," Dawn demonstrates that true innovation in dentistry isn't just about technology—it's about creating spaces where patients feel seen, understood, and genuinely cared for. Her EMOTION framework offers dental professionals a systematic approach to building authentic connections that drive both patient satisfaction and practice success.

About the Podcast

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Shawn Zajas Show
Illuminating Your Brilliance. Elevating Your Impact.

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About your host

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Shawn Zajas

Welcome to the Authentic Dentist Podcast.

Join Dr. Allison House of House Dental in Scottsdale and Shawn Zajas, Founder of Zana… a company helping Dentists extend their Care Beyond the Chair, as they lead dentists deeper along the journey of authenticity – to reach greater fulfillment in their professional lives and to deliver remarkable patient experiences.

At the core of the authentic dentist is the belief that the answer to the current challenges in dentistry is dentists discovering that their greatest asset and point of differentiation is their personal brand – and that forming that brand out of their authentic selves is the best strategy for success in dentistry today.

To join Allison and Shawn on this journey, hit the subscribe button to never miss an episode. Here’s to your success… Express yourself fully. Live authentic.